Our Story

Ensuring that everyone feels confident in their appearance is our goal, as beauty should be more widely available. 💖

Have a nail salon or nail polish ever left you feeling disappointed? We possess. After frequent salon visits leading to chipped nails, investing hundreds of dollars, and spending countless hours enduring poking and prodding while sitting in nail salons - we'd had enough.

There must have been a superior alternative. There must have been another option, something that left us with beautiful smiles and strong, gorgeous nails capable of keeping up with our busy lives.

After leaving no nail product untested and searching far and wide, we discovered a method to merge age-old art with new-age technology, resulting in beautiful nail wraps that are easy to apply and as tough as, well… nails!

We developed Lily & Fox in order to share this with you. We think that achieving beautiful nails should be straightforward. We think you deserve to take care of your nails without having to watch an entire episode of The Kardashians. So simple, enabling everyone to maintain beautiful nails continuously.

Making complexity out of simplicity is common. Making the complex easy, simply awesome, that's creativity. Jazz player and civil rights activist, Charles Mingus